Ethics in business: Ethics in Views : Asset or liability?
Recentlywhile reading an article in a national weekly I read about Azim Premji,"....he
believes ethics in business is an asset not a liability, that mayincrease
transaction time but reduce costs. The Financial Times ranked him tenthamongst
the top 25 influential people in theworld."
About Sri E.Sridharan, (Delhi Metro fame) the article sa...id: "He is an
icon ofcredibility....."
Theseare some of the people who are considered icons of Modern India. They have
notonly set personal goals and attained them, they have also perfected the art
ofplaying the game without bending the norms – be it corporate or social
ormoral. They have set the standards high and proved to the Indian Youth that
whatAzim Premji says - ethics in business is an asset not a liability.
Such people are not ordinarybeings because they are visionaries. Their present positions
together with theirpoints of origin prove that when vision and dream are
blended with a deep senseof conviction and determination and hard work,
everything is achievable.However, the million-dollar-question is what are
values and who arevisionaries?
Theseconcepts of sense perceptions and their impressions on the mind have been
thesubject of interest even for the advertising sector. Studies have shown,
peoplewere ready to pay almost $200 extra for a pair of high-end shoes with a
pleasantfragrance, which they knew isn't going to last more than a couple of
days.Designing strategists are also realising that it is the mental frame of
thecustomer that alone can make a product more viable.
This is where groups likeWipro get an edge over others. They earn the
confidence of both the customer andthe employee. Because they stand by Values
and ethics, they know that they candemand it from their employees. Here the
leader succeeds by leading with his ownexample.
In fact, if one readsthe thirteenth chapter of the Bhagavad Gita, one would
find that the humanpersonality has been categorised in combinations of Sattvik,
Rajasik and theTamasik qualities and the combinations thereof.
Every human being has allthree qualities, however it is the predominance of a
certain quality or acombination that needs to be analysed, as shown in
thefigure.
The sattvik qualitywill generate lot of tranquillity and peace. People with
predominance of suchquality have a very soothing presence. In moments of
distress, their verypresence can ease out people.
The Rajasik quality generateslot of dynamism. People with these qualitiy can be
very active, yet is veryimportant to align with some sattvik tendencies to keep
one on the path ofrighteousness.
TheTamasic tendency generates lot of sloth and lazynes. Such People tend to do
allsorts of negative actions for they want to avoid making any effort for all
thatthey desire. That is why such people tend to be lawbreakers.
However, the mostfruitful combinations are the sattvik and the rjasik traits.
Such personalitieshave a very comforting presence and are the ideal team
leaders. Krishna, Buddha,Shankaraare all of this kind. They are the visionaries
and they carry the teaminto a higher zone of performance. Their presence
motivates people toperform.
The combination ofsattvik and tamasik traits generate a confused personality.
Usually, theycan't set their priorities right and their presence will
invariablygenerate confusions. They are nice people but their presence will
invariablycreate enough pain for others. Their sloth would drain out the energy
fromothers.
Those with apredominance of tamasik and rajasik qualities are ones with a
crooked nature andalways trying to carve out their way for personal gains. They
can compromise toany extent for their selfish ends.
Thecombination of all three qualities with almost equal proportions are
basicallyopen minded people who can be moulded into any way the course of
nature takesthem they usually have no specific priorities and the only way to
help them isby providing them with positive company.
Similarly sattvik environmentsare usually calm and peaceful places with lots of
effulgence, while the rajasikenvironments are high-action zones. A Tamasic
place is dingy, dark andunhealthy.
Even in terms offood there is a clearly demarcation which even modern medicine
has accepted.Based on the glycemic index, food that raises nerve stimulation
very fast andenters into fatigue zones fast are tamasic food. Usually all
intoxicants comeunder this category. Food of this kind has a long duration of
fatigue experienceand hence are called depressants also.
Rajasic food stimulates thenerves slower than the tamasic food, but it is still
faster than the sattvikfood, keeps the nerves activated for a long duration of
time. Usually all kindsof animal proteins come under this category. Sattvikfood
has the most soothing effect on the nerves, keeps the system stable and ata
reasonably stimulated condition for the longest duration of time. Most of
thevegetarian food comes under this category. Latest food or diet theories
haveproved that vegetable fats have better impact on the human body than the
animalfats.
However, we have amplestories from the scriptures and enough examples before us
that have proved thatone may be inherently wherever one is, but can consciously
groom one's ownself into a positive and dynamic being so that by the very
presence of one suchperson, the entire environment gets surcharged and people
start performingbecause performance gets a special meaning then.
Let us dream positive, thinkpositive and act positive, since that is the only
way to transform my inherentqualities and attain the most precious element in
life – innersatisfaction.
Then alone, it isworth living a humanlife
Recentlywhile reading an article in a national weekly I read about Azim Premji,"....he
believes ethics in business is an asset not a liability, that mayincrease
transaction time but reduce costs. The Financial Times ranked him tenthamongst
the top 25 influential people in theworld."
About Sri E.Sridharan, (Delhi Metro fame) the article sa...id: "He is an
icon ofcredibility....."
Theseare some of the people who are considered icons of Modern India. They have
notonly set personal goals and attained them, they have also perfected the art
ofplaying the game without bending the norms – be it corporate or social
ormoral. They have set the standards high and proved to the Indian Youth that
whatAzim Premji says - ethics in business is an asset not a liability.
Such people are not ordinarybeings because they are visionaries. Their present positions
together with theirpoints of origin prove that when vision and dream are
blended with a deep senseof conviction and determination and hard work,
everything is achievable.However, the million-dollar-question is what are
values and who arevisionaries?
Theseconcepts of sense perceptions and their impressions on the mind have been
thesubject of interest even for the advertising sector. Studies have shown,
peoplewere ready to pay almost $200 extra for a pair of high-end shoes with a
pleasantfragrance, which they knew isn't going to last more than a couple of
days.Designing strategists are also realising that it is the mental frame of
thecustomer that alone can make a product more viable.
This is where groups likeWipro get an edge over others. They earn the
confidence of both the customer andthe employee. Because they stand by Values
and ethics, they know that they candemand it from their employees. Here the
leader succeeds by leading with his ownexample.
In fact, if one readsthe thirteenth chapter of the Bhagavad Gita, one would
find that the humanpersonality has been categorised in combinations of Sattvik,
Rajasik and theTamasik qualities and the combinations thereof.
Every human being has allthree qualities, however it is the predominance of a
certain quality or acombination that needs to be analysed, as shown in
thefigure.
The sattvik qualitywill generate lot of tranquillity and peace. People with
predominance of suchquality have a very soothing presence. In moments of
distress, their verypresence can ease out people.
The Rajasik quality generateslot of dynamism. People with these qualitiy can be
very active, yet is veryimportant to align with some sattvik tendencies to keep
one on the path ofrighteousness.
TheTamasic tendency generates lot of sloth and lazynes. Such People tend to do
allsorts of negative actions for they want to avoid making any effort for all
thatthey desire. That is why such people tend to be lawbreakers.
However, the mostfruitful combinations are the sattvik and the rjasik traits.
Such personalitieshave a very comforting presence and are the ideal team
leaders. Krishna, Buddha,Shankaraare all of this kind. They are the visionaries
and they carry the teaminto a higher zone of performance. Their presence
motivates people toperform.
The combination ofsattvik and tamasik traits generate a confused personality.
Usually, theycan't set their priorities right and their presence will
invariablygenerate confusions. They are nice people but their presence will
invariablycreate enough pain for others. Their sloth would drain out the energy
fromothers.
Those with apredominance of tamasik and rajasik qualities are ones with a
crooked nature andalways trying to carve out their way for personal gains. They
can compromise toany extent for their selfish ends.
Thecombination of all three qualities with almost equal proportions are
basicallyopen minded people who can be moulded into any way the course of
nature takesthem they usually have no specific priorities and the only way to
help them isby providing them with positive company.
Similarly sattvik environmentsare usually calm and peaceful places with lots of
effulgence, while the rajasikenvironments are high-action zones. A Tamasic
place is dingy, dark andunhealthy.
Even in terms offood there is a clearly demarcation which even modern medicine
has accepted.Based on the glycemic index, food that raises nerve stimulation
very fast andenters into fatigue zones fast are tamasic food. Usually all
intoxicants comeunder this category. Food of this kind has a long duration of
fatigue experienceand hence are called depressants also.
Rajasic food stimulates thenerves slower than the tamasic food, but it is still
faster than the sattvikfood, keeps the nerves activated for a long duration of
time. Usually all kindsof animal proteins come under this category. Sattvikfood
has the most soothing effect on the nerves, keeps the system stable and ata
reasonably stimulated condition for the longest duration of time. Most of
thevegetarian food comes under this category. Latest food or diet theories
haveproved that vegetable fats have better impact on the human body than the
animalfats.
However, we have amplestories from the scriptures and enough examples before us
that have proved thatone may be inherently wherever one is, but can consciously
groom one's ownself into a positive and dynamic being so that by the very
presence of one suchperson, the entire environment gets surcharged and people
start performingbecause performance gets a special meaning then.
Let us dream positive, thinkpositive and act positive, since that is the only
way to transform my inherentqualities and attain the most precious element in
life – innersatisfaction.
Then alone, it isworth living a humanlife
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